Laurent POUPELLOZ

131 20th Street UNION CITY, NJ 07087 - USA
Telephone : 0870 449 315/ O6 18 05 03 51
E-mail : laurent.poupelloz@bordeaux-bs.edu
My contact info

23 (21/06/1982) - Driving licence

To come

Watch the introduction movie

Resume - CV
Job descriptions - Results - Recommandations

           I. Work experience
            II. Education
           III. Interests

Feb - June 2006

Business Development Associate

Assignment: promotion and business development of the new range of trade show displays.

        • Implemented a promotion campaign aimed at New York marketing and PR agencies and French subsidiaries.
        • Created sales tools (product brochure, advertisements, customer database...)
        • Business development: prospection and negociations. Results: underway.

1. communication campaign with the assistance of the French-American Chamber of Commerce	2. projects database	3. creation of the product brochure	4. Positive feedback from customers

Dec - Feb
2006

E-Marketing Manager

Assignment: Positionning and Search Engine Optimization of the 2 web sites aimed at increasing traffic and generating sales.

        • Extremely competitive market: (200 display web sites US are tapping the market and investing from 1000 to 50000 dollars a year).
        • Implemented strategy in 2 stages: search engine optimization and sales conversion.
        • Modified the existing identity (logo) and key word strategy.

1. Increase in traffic by 440% in 3 months	2. Animation showing the successive stages of the web sites optimization	3. Ranks on the search engines according to keywords	4. Growth 22 fold of web visitor requests

June– Nov 2005

Sales and Marketing Associate

Baron Francois , New York
http://www.baronfrancois.com

Assignment: Creating marketing support to the sales force and contributing to sales.

        • Updates and improves sales tools (technical sheets, shelftalkers, sales reporting and turn over analysis)
        • Promoted Baron Francois wines portfolio with the media/press (Wine Spectator) through sampling and organizing of events (wines tastings, Armagnac cruise)
        • Business development: prospection and tastings. Results: opening of 5 new customer accounts in October and November. .

1. creation of a customer portfolio	2. PR/Sampling actions with the Wine Spectator	3. Creation of sales tools: technical sheets and shelftalkers	4. Analysis of the company's turnover

June– Sep 2004

Product Manager Junior

H&A Location, Bordeaux
http://www.halocation.com

Assignment: Designed, launched and sold a product on the French market : window boxes made from oak (reconversion of used wine barrels)

        • Feasibility study (concerning the market, costs), negotiations with suppliers and hauliers, management of internal and external interfacing
        • Creation of marketing tools destined for the sales force
        • Commercial development : canvassing (phone sales and field work) and negotiations. Results : opening of 10 corporate clients accounts and turnover in real terms : 10 000€
        • Commercial support of Large accounts – wine-producing market ( solutions for financing barrel needs of wine-growers)

1. Letter of recommandation from Florent Arrouy, managing director (in French)	2. Created the product brochure (in French)	3. Site web (in French)	4. Created a monthly newsletter: Echos du Vignoble (in French)

Sep 2003 – May 2004

Marketing Research Analyst

L'Ecole Buissonnière, Bordeaux
http://www.lecolebuissonniere.fr

Mission: Made a market analysis aimed at increasing the store's market share.

         • Team work
        • Information gathering about customers and competitors
        • Results analysis with statistic tools
        • Gave recommandations to the store manager.
        • Results : Increase by 20% of the store's turnover in 2004.

1. Letter of recommandation from Boris Dinard, store owner (in French)	2. Market analysis hardcopy (in French)	3. short movie explaining the goals of the survey (in French)

Previous Work Experiences

July 2002 Waiter Puccino's restaurant – Earl's court street, London

July 2000 and 2001 Children's camp instructor Léo Lagrange SUD-OUEST /SDAL Headquarter: Limoges

    2006 Loyola Institute of Business Administration (LIBA) - MBA Full-Time - Chennai (Madras), INDIA

    2003/2006 BORDEAUX Business School ( ESC Bordeaux ) - Master in Management

    2000/2003 Classe préparatoire HEC, Institution St Alyre, Clermont-Ferrand.
    Undergraduate program in Liberal Arts preparing for the National Competitive Entrance Examination to     Graduate Business Schools

    2000 BACCALAUREAT, Lycée St Jean, Limoges
    High School diploma, With special emphasis on Economics and Maths

=> LANGUAGES & SPECIAL SKILLS

    • Anglais : Two trips to ENGLAND and to the UNITED -STATES , a two-week work experience as a waiter in LONDON (TOEFL Score: 623 in 2004)
    • German : Regular contacts with the German-speaking community of Clermont-Ferrand
    • Computer skills : Very good knowledge of the Windows XP Professionnal environment, Word, Excel, Access. Html language. Web site Creation.

        • Wine : Tasting, discovering vineyards and châteaux, meeting wine-growers.
        • Computer science : Creation of a personnal web site about skiing and surfing http://www.skisurf.8m.com/
        • Outdoor Sports : Tennis, backpacking, skiing and surfing

Back to home page